Marketers’ use of QR codes has exploded, and they are nowadays used for several different purposes. Some use them for payment, some for collecting reviews, some for making it easy for their customers to visit the website, and more.
If you want to increase the number of reviews received on your business profile, using a QR code makes the process easy. After scanning the code, users are directly taken to the page where they need to post the review. In addition, you can buy Google reviews from trusted sources to fast-track the process of building trust for your brand.
Want to embed QR codes for your business, too? Explore some of the top and creative ways you can use them as digital displays with us.
Unveiling The Power Of QR Codes As A Marketing Tool
A strategic placement for the QR code helps lessen the gap between a prospect and a business. It also helps viewers unveil important information about a brand. Integrating QR codes as a marketing tool has several benefits your brand will attain.
Creatively added QR codes simplify the process you want your customers to take. You can also make them lead to special offers, promotions, or anything they always seek. QR codes help consolidate long URLs into something that takes them directly to the destination.
Scanning the QR code makes it easy to extract necessary information without typing your website address or downloading an app. With QR codes added as a marketing tool, you can instantly level up your social media game or gather business reviews.
Let us explore some exciting ways of using QR codes for your business.
Highly Innovative Ways To Use QR Codes
QR codes are versatile, so there are many ways to integrate them for your brand. Get inspiration from the ideas listed below.
- Add QR To Your Digital Business Card
We live in an era where digital technologies play a significant role, and digital business cards are a game changer. Moreover, embedding QR codes is one of the best ways of enabling customers to take the action you want them to.
Through QR codes, you can provide your prospects with a direct link to your portfolio, your website, or any other profile you want them to land on. Also, if you want to ask them for a review, embed QR codes with the link to your business profile, where they can post a business review.
- QR Codes As Table Tents
Table tents are a great marketing tool for businesses. They are usually kept in waiting areas, on top of restaurant tables, in hospitals, or at marketing events. When your prospects have to wait, offer them a way of distracting themselves to avoid boredom.
For instance, a salon can have a table tent that gives its audience some tips related to skin or hair. Alternatively, a hotel can have table tents in the waiting area, offers in their restaurant, or upcoming events.
These additional details about a business will help it grow and help visitors learn more about it.
- Interactive Menu Boards
Digital menus are one of the best initiatives of restaurants that offer a contactless experience of ordering food. They transform how consumers interact and place their orders by scanning a QR code from the tabletop. Instead of having to wait for the waiter to come and take the order, you can scan the code and place your order.
Besides keeping the menu items in the QR code link, a restaurant can also provide other critical information for its customers. That said, it can give access to the nutritional facts of the items, the ingredient list, information on serving size, and more.
- In-Store Promotion Displays For Shoppers
Promotional offers are one of the best ways to attract shoppers to your store. You can use QR codes and put up digital displays throughout your store for your consumers to scan and obtain the benefit.
If your customers are not aware of the offers and discounts you are running in your store, how will they benefit from them? Placing digital QR codes on posters, tents, etc. will drive more shoppers to your store.
After scanning the QR, take them to a landing page where you have the discount codes and other information listed.
- QR Codes As Stickers And Labels
Using QR codes as labels and stickers is the most effective way to include them in your brand marketing efforts. This approach is highly flexible and allows brands to place them on any surface that catches the eyes of their customers.
Brands are adding QR codes to the packaging of their products and linking them to user manuals or other informational videos to increase engagement rates. By adding them on labels, you can also direct visitors to your website or social media accounts to learn more about your business.
- Displaying On Digital Channels
Digital channels offer a broad spectrum for businesses to add QR codes with several touchpoints. These channels include social media, websites, emails, and digital invites. Integrating QR codes on digital assets makes it easy for customers to navigate to the desired destination.
By adding QR codes to your social media accounts or the website, you can provide access to exclusive content or promotional offers. Alternatively, you can embed them into emails to give your consumers early access to the newsletter or help them stay updated with the latest content.
- Adding QR On Coupons
The addition of QR cards to loyalty cards helps strengthen consumers’ trust. For instance, prominent brands like Walmart, Starbucks, or Sephora have successfully integrated QR codes into their loyalty programs.
These QR codes help consumers redeem points, earn cashback, seek tailored offers, and attain similar benefits. They make your customers feel privileged, and their relationship with your brand develops, too.
Get Creative With QR Codes For Maximum Engagement!
The potential of QR codes as a marketing tool goes beyond adding desired links. They not only help engage customers better but also streamline business operations. QR codes are used not only to collect business reviews but also for other perks.
You can buy reviews from reputed sources like BuyReviewz and have only real profiles publishing reviews on your business profile. The guide above will help you explore creative ways of adding QR codes to impart a better customer experience.
